Major League Pickleball is doing all it can to support the growth of pickleball. Led by the passion of MLP’s founder Steve Kuhn—who wants to bring pickleball to every community in America and notes the cheap price tag for pickleball in terms of “joy per dollar”—MLP reached 11 billion eyeballs in 2022. MLP also recently announced two new teams—the Orlando Juice (owned by the DeVos family) and the St. Louis Shock (owned by the Chaifetz family).