Gawker, an American blog focused on celebrity and media, speculated that “Big Pickleball” is behind the explosive media push for the sport of pickleball, as pickleball headlined major outlets like NBC, Forbes, Bloomberg, New York Times, NPR, The Guardian, among others. However, in the last couple of weeks, the media has painted pickleball in a different, more negative light – pushing that pickleball is an injury sport (cue Murmurs from the Losers’ Bracket above), is not a “real” sport, and is causing confrontations “from coast to coast.” If “Big Pickleball” is behind the positive publicity for pickleball, who is behind the negative publicity? Any thoughts?