Pickleball is “becoming big business” from paddle manufacturers, to event operators (like pro tours), to pickleball pros, to celebrities and business tycoons, to retailers, to sports clubs, and the list goes on and on. Everyone sees the potential and fun of the sport and wants to be a part of it, and everyone is banking on explosive growth over the next decade. With growing interest also comes growing competition. Check out this article from the Sports Business Journal for a good summary of some of these competing entities.