Because of this growth, there has been some tension between pickleball players and tennis players across the country, as they vie for court space. These players are spending a ton of time and effort advocating for their respective cause. Is there a way to bridge the divide? Could pickleball and tennis players have a mutually beneficial relationship and live in harmony? Could the relationship be like ski and snowboard, which both exist and thrive? Time will tell, but there are already steps being taken to bring the two sports together (as evidenced by the Tennis Channel and Tennis Magazine taking on a small roll to promote pickleball, and change the narrative between pickleball and tennis players, in conjunction with the PPA Tour).