Everyone is catching on to pickleball’s explosive growth, including new Major League Pickleball team owners (buying into Mad Drops Pickleball Club): Super Bowl champion Drew Brees, LA Lakers owner, Jim Buss, and reality TV star, Ryan Serhant. This is also one reason why Life Time Fitness is making pickleball the “centerpiece of [its] growth strategy.” Life Time, which currently has 250 pickleball courts, plans to have 600 courts in its clubs across the country by the end of 2023.